Krishnan's Blog

Media is one of the most happening and important inventions of man kind. With the advent of time and tec hnology, there was advancement in the media field. A lot of media tools started coming up. Before going into the comparison between the traditional media and social media, it would be wise to define them first. Traditional Media: It comprises of newspaper, television, radio and banners or ads in public places. This of course costs a lot. For example to advertise on the velachery bus terminus would cost Rs14,000 per month. The traditional media is a static way of communication, where the communication is just one sided. When we watch a T.V or read a newspaper or listen to radio, we just listen to what they say. It is just push information, where the information is pushed on to us. We do not get to express our views or discuss with the host/presenter or the reporter. The traditional media has been in existence for a long time and hence has managed to earn a large user base. A c...

Blogs are one of the revolutionary inventions in the digital world. Since the introduction of blogs there has been lots of blogging tools like Blogger and Wordpress, which enable user to publish their contents easily. These blogging tools have given the power of blogging to an average individual. Since then the number of blogs have increased. Almost everyone has a blog or had a blog in the past. Even companies have a blog these days, as it has become a basic necessity in today's digital world. However, an average reader spends very little time on a blog. A novice might ask, if an average reader spends very little time on a blog, what is the use of banging our head and writing articles for our blog. Well to answer in a single sentence, one can say making a visitor of your blog, turn into a reader is an art. This art cannot be mastered or acquired over night. It is a slow and a steady process and if somethings are done in the right way, your blog will slowly get a long list of loyal ...

I have been longing to start my own restaurant reviews for quite some time along with my wife who loves to try different cuisines and had recently developed a fetish for kerala cuisine. Hence we decided to go to Kumarakom – A Kerala restaurant near to our home. I had a hidden agenda and it was to write my first restaurant review. With lots of expectations we rode on our bike towards the restaurant. Location of Kumarakom: The Kumarakom Anna Nagar branch is located in a very posh neighborhood and has ample parking space for cars and two-wheelers. We did not have any problem finding a parking space for our vehicle. Outer look and appearance: After parking my vehicle we walked towards the entrance and the first sight simply took my breath away. The outer look and appearance of the restaurant gave me a american style sensation and I checked my wallet if I really had enough cash to run us through. Well I had both my debit cards and ample cash with so feeling confident we wal...

You have a business plan ready with you and now is the time to choose a name for your business. One might think on why am I writing a blog post on choosing a name for the company. Choosing a name for your company is indeed not an easy job and is very important in building the foundation for your dream company. While choosing a name a lot of factors has to be considered. I have mentioned some of the important factors below. The name of the company should be relevant to the operations of the company. short and catchy and easy to remember. should reflect the culture of the company. not used by any other company. (will help you during the incorporation of your company) Entrepreneurs should have quite a few brain storming sessions before forming a company. Choosing the name is usually an art and can only be derived by trial and error. Also you need to consider that the domain name for the chosen company name is available. For eg.: You have chosen FoodPunch as yo...