Krishnan's Blog

Media is one of the most happening and important inventions of man kind. With the advent of time and tec hnology, there was advancement in the media field. A lot of media tools started coming up. Before going into the comparison between the traditional media and social media, it would be wise to define them first. Traditional Media: It comprises of newspaper, television, radio and banners or ads in public places. This of course costs a lot. For example to advertise on the velachery bus terminus would cost Rs14,000 per month. The traditional media is a static way of communication, where the communication is just one sided. When we watch a T.V or read a newspaper or listen to radio, we just listen to what they say. It is just push information, where the information is pushed on to us. We do not get to express our views or discuss with the host/presenter or the reporter. The traditional media has been in existence for a long time and hence has managed to earn a large user base. A c...

Blogs are one of the revolutionary inventions in the digital world. Since the introduction of blogs there has been lots of blogging tools like Blogger and Wordpress, which enable user to publish their contents easily. These blogging tools have given the power of blogging to an average individual. Since then the number of blogs have increased. Almost everyone has a blog or had a blog in the past. Even companies have a blog these days, as it has become a basic necessity in today's digital world. However, an average reader spends very little time on a blog. A novice might ask, if an average reader spends very little time on a blog, what is the use of banging our head and writing articles for our blog. Well to answer in a single sentence, one can say making a visitor of your blog, turn into a reader is an art. This art cannot be mastered or acquired over night. It is a slow and a steady process and if somethings are done in the right way, your blog will slowly get a long list of loyal ...

A lot of companies realize that they need to be involved in social media and talking to their customers but they are not sure exactly how to go about it and what exactly those tools are. We could give you a thousand definitions of social media, but the chances are you”ll be left with more questions than you started with. Instead, we recomend you to spend 2 minutes and watch this video. This video will explain Social Media in plain english..... Social media has changed the way that companies target their customers. It is no longer about one-way communication, or about pushing your product onto consumers. Social media is, by definition, for the people and by the people. But that doesn't mean that, given you handle your online communications correctly, you can't occupy this space. Dell Computers have proven this with their innovative social media campaign. When Dell found that many customers had negative reviews of their product, they chose not to ignor...