Krishnan's Blog

Media is one of the most happening and important inventions of man kind. With the advent of time and tec hnology, there was advancement in the media field. A lot of media tools started coming up. Before going into the comparison between the traditional media and social media, it would be wise to define them first. Traditional Media: It comprises of newspaper, television, radio and banners or ads in public places. This of course costs a lot. For example to advertise on the velachery bus terminus would cost Rs14,000 per month. The traditional media is a static way of communication, where the communication is just one sided. When we watch a T.V or read a newspaper or listen to radio, we just listen to what they say. It is just push information, where the information is pushed on to us. We do not get to express our views or discuss with the host/presenter or the reporter. The traditional media has been in existence for a long time and hence has managed to earn a large user base. A c...

Blogs are one of the revolutionary inventions in the digital world. Since the introduction of blogs there has been lots of blogging tools like Blogger and Wordpress, which enable user to publish their contents easily. These blogging tools have given the power of blogging to an average individual. Since then the number of blogs have increased. Almost everyone has a blog or had a blog in the past. Even companies have a blog these days, as it has become a basic necessity in today's digital world. However, an average reader spends very little time on a blog. A novice might ask, if an average reader spends very little time on a blog, what is the use of banging our head and writing articles for our blog. Well to answer in a single sentence, one can say making a visitor of your blog, turn into a reader is an art. This art cannot be mastered or acquired over night. It is a slow and a steady process and if somethings are done in the right way, your blog will slowly get a long list of loyal ...

I have been longing to start my own restaurant reviews for quite some time along with my wife who loves to try different cuisines and had recently developed a fetish for kerala cuisine. Hence we decided to go to Kumarakom – A Kerala restaurant near to our home. I had a hidden agenda and it was to write my first restaurant review. With lots of expectations we rode on our bike towards the restaurant. Location of Kumarakom: The Kumarakom Anna Nagar branch is located in a very posh neighborhood and has ample parking space for cars and two-wheelers. We did not have any problem finding a parking space for our vehicle. Outer look and appearance: After parking my vehicle we walked towards the entrance and the first sight simply took my breath away. The outer look and appearance of the restaurant gave me a american style sensation and I checked my wallet if I really had enough cash to run us through. Well I had both my debit cards and ample cash with so feeling confident we wal...

You have a business plan ready with you and now is the time to choose a name for your business. One might think on why am I writing a blog post on choosing a name for the company. Choosing a name for your company is indeed not an easy job and is very important in building the foundation for your dream company. While choosing a name a lot of factors has to be considered. I have mentioned some of the important factors below. The name of the company should be relevant to the operations of the company. short and catchy and easy to remember. should reflect the culture of the company. not used by any other company. (will help you during the incorporation of your company) Entrepreneurs should have quite a few brain storming sessions before forming a company. Choosing the name is usually an art and can only be derived by trial and error. Also you need to consider that the domain name for the chosen company name is available. For eg.: You have chosen FoodPunch as yo...

The first step of starting a business or company of your own is to write a business plan. Business plans for a business is what classes are in a object oriented programming. In other words they are what a building plan is to an engineer who is heading a team to construct a building. In short a business plan is the back bone to a entrepreneur in his entrepreneurial journey. First stage planning: At first an entrepreneur needs to create a blue print of the project he wishes to work on. Blue print consists of the rough plan. It could be pieces of the dream that you had about your business idea or the vision that you saw. This is paramount as without a plan you cannot start your work. Do not worry about the business plan not turning up well. Your first step of writing a business plan will be draft copy, the final plan can be easily derived from this rough draft. So once you have jolted down your entire dream or vision onto the notepad, you have to now give it a shape.  ...

Dear Educated Indians, We daily use different means of public transport to move across the city. We are grateful that our government is providing us these facilities. We are not like the economically and financially backward countries. Thank God! But are we ensuring proper care for the public places and public transports? Foreigners refer to our cities and our country as dirty. Do not blame them because it we who are to be blamed. We do not take care of our country. We throw all kinds of waste out in the public places. We have polluted our country to the core. The country has done a lot of things to us. But we have failed to do the same to her. If the above sentences has made you think then read further, else throw this paper in the dust-bin and not anywhere else. Please that’s a request. Things to do to stop our city from getting dirty: You need not clean the public places as there are workers to do that job.* All you need to do is stop making it dirtier. Stop throwing ...

A lot of companies realize that they need to be involved in social media and talking to their customers but they are not sure exactly how to go about it and what exactly those tools are. We could give you a thousand definitions of social media, but the chances are you”ll be left with more questions than you started with. Instead, we recomend you to spend 2 minutes and watch this video. This video will explain Social Media in plain english..... Social media has changed the way that companies target their customers. It is no longer about one-way communication, or about pushing your product onto consumers. Social media is, by definition, for the people and by the people. But that doesn't mean that, given you handle your online communications correctly, you can't occupy this space. Dell Computers have proven this with their innovative social media campaign. When Dell found that many customers had negative reviews of their product, they chose not to ignor...